What Do I Need To Do To Get Involved? We want to make sure that you have everything you need to make the most of this year’s International Performance Marketing Awards, so we’ve put together this handy step-by-step guide with everything you need to know! Take a Look at Our Brand New Categories Included this year are new categories for Social Commerce, Programmatic Advertising, and Best Brand Performance Campaign, as well as ‘One to Watch’, which will recognise exceptional changemakers who are pushing the boundaries of performance marketing across the globe. There’s also the Best Use of Performance during COVID. This category aims to celebrate the achievements of those who have successfully adapted their strategies and navigated the pandemic, benefiting both customers and the brand.