January 27 2021, 9:10 am | BY Ricki Green | 6 Comments Founder of CUB’s in-house agency, Chris Maxwell, has launched lution, a marketing, data and technology consultancy focused on helping brands to build and optimise in-house agencies.
Maxwell (above left), ex-CUB marketing director and the architect of CUB’s move to the in-house agency model, says the move to agency in-housing was transformational for CUB, and believes there’s never been a better time for clients to build an in-house agency model. To launch lution, Maxwell has teamed up with Nick Garrett, ex-CEO of Clemenger BBDO and one of Australia’s most awarded creative leaders, Andy Gibson, global CMO for Foster’s, Bacardi and Walgreens Boots Alliance and Marty Wirth, founder of Present Company one of Australia’s leading independent agencies.