Topics The Covid-19 pandemic added fuel to the appreciation of the value of location data in the public sector. Local authorities and NHS organisations linked data on places and properties with that on people to provide support for the vulnerable and their public health initiatives, playing an important part in managing the social impact of the pandemic. An increasing number of organisations are making efforts to improve the quality and extent of the data that relates what they do to specific places and properties. They can see how it can link data from a range of sources to provide new insights on the demands on public services and how they can be aligned for better outcomes.