Face It Spa celebrates a decade of making skin beautiful A local spa owner is celebrating 10 years in business. His work is going more than skin deep. and last updated 2021-07-15 18:47:59-04 CINCINNATI â If you are looking for beautiful skin, look no further than downtown Cincinnati. Giovanni Finocchiaro is celebrating a decade in business at his quiet spa at the corner of Plum and West Ninth. He said his mission at Face It Spa is to make sure his clients glow. âI think people started to realize that instead of covering up their skin with a lot of makeup, natural, beautiful skin is whatâs more popular,â said Finocchiaro. â You donât have to wear as much makeup if your skin looks good.â