28 June 2021, London - A series of inflammatory images and language, in adverts targeted at individuals across the sectarian divide in Northern Ireland, was approved by Facebook for publication shortly before the violent riots earlier this year. This ad was targeted to people in Northern Ireland who Facebook has profiled as having an interest in Protestantism or the Catholic Church as well as to people living either side of the peace wall in west Belfast. Facebook approved this ad for publication. Going into Facebook’s platform, we submitted political ads for approval with sectarian slurs that potentially encouraged violent protests in a way that violated Facebook’s policies. None of the content was