Facebook allows advertisers to target children interested in smoking, alcohol and weight loss

Facebook allows advertisers to target children interested in smoking, alcohol and weight loss
Josh Taylor
© Provided by The Guardian
Photograph: Dado Ruvić/Reuters
Facebook is allowing businesses to advertise to children as young as 13 who express an interest in smoking, extreme weight loss and gambling for as little as $3, research by the lobby group Reset Australia has found.
The organisation, which is critical of digital platforms, set up a Facebook page and advertising account under the name “Ozzie news network” to see what ad options Facebook would provide through its Ads Manager platform.
While Facebook will not allow the advertising of alcohol and other age-inappropriate content to people under 18, it does not prevent advertisers from targeting children determined by Facebook’s profile to have an interest in alcohol, for advertising that might not appear explicitly to be about those topics.

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