Farm Forward Campaign and Ad Blitz Denounce ALDI’s Deceptive New Chicken Label Share Article Mountaire Farms’ “One Health Certified” Greenwashes Poultry Giant’s Dismal Environmental and Human Rights Record “One Health Certified misleads consumers at the precise moment they’re seeking safer, healthier, and more humane products amidst a global pandemic by capitalizing on the legitimacy of the World Health Organization’s highly respected One Health framework,” said Andrew deCoriolis. CHICAGO (PRWEB) April 21, 2021 In the wake of its recent report and video reaching over a million American consumers about the pervasiveness of humanewashing at the grocery store, Farm Forward is kicking off a campaign and ad blitz calling out the meat industry’s latest deceptive marketing scheme, “One Health Certified” (OHC), which now adorns Batavia-based ALDI’s store-brand chicken. Peeling back the seemingly holistic OHC sticker exposes a sophisticated humanewashing, greenwashing, and healthwashing initiative by the sixth largest poultry producer in the U.S., Mountaire Farms—which topped headlines last week after settling a $205 million class action lawsuit for allegedly polluting the drinking water of thousands of people in Delaware, following a long history of worker safety issues, racial discrimination, and animal abuse.