And it comes as new figures reveal that 96 per cent of investment scams now originate online. Rathi (pictured) stressed that dealing with scams posted by social media users ‘only captures part of the issue’ and that the Government needs to address digital ads as well. He told MPs on the Treasury Committee: ‘Online advertising, which is where the fees are generated by the platforms, needs to be looked at very closely as well. ‘It is the adverts that are persuading some of these vulnerable customers to go after high-risk investments and, indeed, scams. ‘People are looking for returns on their money and are tempted by all kinds of opportunities that are presented to them. We would like the Online Safety Bill extended to online advertising.’