When you’re working on a new project, what is more crucial than choosing the right features to develop? However, the exercise often turns into a spectacle of team voting. As a result, decisions change many times down the road. Let’s talk about the pitfalls of popular prioritization techniques and approaches to reducing bias and disagreement. How familiar is this scenario: A team employs modern decision-making methods and performs all design-thinking rituals, but the result remains guesswork. Or this: Soon after having prioritized all features, the key stakeholders change their mind and you have to plan everything again. Both situations have happened to my team and my colleagues quite a few times.