Ferrero adds Eat Natural snacks to burgeoning better-for-you portfolio The Ferrero Group has reached a definitive agreement to acquire the UK maker of cereal bars, fruit & nut bars, toasted muesli and granola for an undisclosed amount. The move by the global confectionery giant is part of its strategy to expand its footprint in the healthier snacking space to maintain its value among consumers who are increasingly focused on their health and what they consume. The global healthy snacks sector – which has experienced a surge in sales recently, thanks to the coronavirus pandemic – is expected to tip over $33bn in value by 2025, according to Bloomberg.