15th December 2020 Ferrero UK is launching its spring 2021 campaign with a range of new launches and a combined £5.8m advertising investment. With a big focus on the importance of stocking the core Ferrero range alongside seasonal products, the aim is to ensure retailers can maximise their sales throughout the entire season. Levi Boorer, Customer Development Director at Ferrero, commented: “Despite the context of spring 2020, having to remain away from our loved ones during the pandemic has left shoppers feeling sentimental and more appreciative than ever. While upcoming spring occasions may be enjoyed in smaller groups depending on any restrictions, people will likely be eager to make the events even more special and turn to more premium brands to add some sparkle.