FFWD Fresh Rail wants to prove that shipping fresh products is easy FFWD Fresh Rail is a fresh produce rail operator with several projects underway. The company’s current goals focus on expanding its services in East and South-East Europe. Simultaneously, it has plans for the port of Rotterdam that will transform into a hub for services across Europe. The dedicated train service already connects Spain with Northern Europe and Scandinavia in collaboration with Transfesa Logistics. With the FFWD door-to-door solution, it wants to prove that using rail to ship fresh goods is easy. Setting up a dedicated train is not easy. Coordinating the whole supply chain door-to-door and controlling the shipments is challenging. Moreover, convincing that rail is capable of delivering these objectives is the biggest hurdle. “You need to think like a trucker rather than a rail company”, says Fred Lessing, Director Intermodal Solutions at FFWD Fresh Rail.