First Hotels Partners with RateGain for AI-enabled Competitive Intelligence and Rate Parity LONDON, Jan. 21, 2021 /PRNewswire/ -- RateGain Technologies, the leading SaaS Company for travel and hospitality, today announced a global strategic partnership with First Hotels, a leading hotel chain in Scandinavia, for providing AI-driven competitive pricing insights and helping maintain price parity across various OTAs and third-party booking platforms. First Hotels required a comprehensive solution that makes it easy for its revenue management team to not only make daily pricing decisions but also monitor the market effectively. RateGain's rate intelligence suite powered by Parity+ and OPTIMA will allow First Hotels to configure smart rate shopping leveraging an AI-powered data platform while tracking real-time parity with features such as advanced KPI dashboards coupled with automated alerts that help in closing the loops with violators, checking revenue leakage, saving time and driving costs down.