First Look: How Apple Fitness+ Is Reshaping The World of Online Fitness Apple’s entry into the streaming fitness world is finally upon us. We were given early access to the most anticipated workouts going 14/12/2020 “Working out is hard for a lot of people,” says Jay Blahnik, Apple’s senior director of fitness for health technologies. “It’s hard for beginners. It’s hard for fit people. The spirit of what we’ve been doing from the very beginning is to try and make fitness, whether it’s your all-day activity of your actual workout, a little easier." Click on the Apple Fitness+ website and you’ll see some pretty bold claims. “A new fitness experience for everyone, powered by Apple Watch,” they profess. Scroll down and you’ll read another. “World-class workouts by the world’s top trainers… New workouts every week… Work out how and where you want.”