​Fitbit is now a Google company – but now it's

​Fitbit is now a Google company – but now it's all about devices


@stablesjames
Fitbit is now a Google company, after the deal was finally ratified by the EU back in December.
The two companies have released statements saying it's a done deal, although there's no word from the Department of Justice about approval in the US.
It’s been a long and drawn-out process, after the initial announcement of the buyout was met with a frenzy of panic over Google aquiring the health and fitness data of Fitbit’s user base.
Google has had to make a series of commitments to the EU, to satisfy regulators that it could be trusted with such a trove of personal information. The highlights are below and can also be read here – and while many refer to the EEA, they will apply globally:

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