Flybuys and IPG Mediabrands strike data sharing collaboration Customer loyalty program member data to be shared with Kinesso Australia and mixed with Acxiom insights Flybuys’ data sharing strategy is again making headlines this week after the customer loyalty program announced a deal with IPG Mediabrands division, Kinesso Australia. Branding the latest partnership as a unique one in the Australian industry, the companies said the new collaboration will see data-driven transactional, behavioural and demographic insights from flybuys’ 8 million members de-identified and shared with Kinesso Australia. This data will then be used in combination with Acxiom’s data bank, which is leveraged in the Kinesso offering, reflecting insights on 19 million consumers.