Flybuys launches inaugural Flybuys 50 list via CHE Proximity July 7, 2021 10:43 CHE Proximity has released its latest campaign for Flybuys. The campaign launches the inaugural Flybuys 50 list of the top Flybuys point earners as part of the ‘Give a Flybuys. Take More’ brand platform. The spot sees some of the top Flybuys earners sitting down to be interviewed, each sporting a different nickname such as The Hustler, The Mentor, The Hacker, and The Connoissuer. The members from all over Australia explain some of the tips and tricks that keep them at the top of the game. Rosemary Martin, chief customer officer at Flybuys, said: “To us, it’s not about who has the most points. What our members want from the program can be quite different, so it was really important to highlight these real attitudes and behaviours in this campaign through our real members.”