FMCG companies are targeting the mass segment by launching digital first products at lower prices due to the growth of e-commerce. This shift includes companies like Parle Products, Emami, Dabur, and Hindustan Unilever (HUL), driven by the need to reduce online costs and increase volume sales.
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India , Hindustan , India General , Rohit Jawa , Mohit Malhotra , Mayank Shah , Dabur , Parle Products , Hindustan Unilever , Itc , Semami , Fmcg , Digital First Products , E Commerce , Pparle , Marico ,
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