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FMCG companies are targeting the mass segment by launching digital first products at lower prices due to the growth of e-commerce. This shift includes companies like Parle Products, Emami, Dabur, and Hindustan Unilever (HUL), driven by the need to reduce online costs and increase volume sales. ....
Leading consumer goods companies like Britannia, Dabur, Amul, and Parle are restricting sales to organized wholesalers like Flipkart Wholesale, Udaan, and Reliance Cash and Carry to avoid margin issues and cannibalization by traditional distributors. This helps them reach the vast network of kirana stores in India. ....
The countrys largest consumer goods manufacturer, HUL said categories like health food drinks and coffee are reporting increased inflation impacting volume recovery while in tea consumers are downgrading due to the price difference between premium and plain tea. The company has termed this as an inflation deflation cycle . ....
Discover how brands are leveraging the inauguration of Ayodhya's Ram Mandir to connect with devotees and visitors through innovative marketing strategies. ....