For Super Bowl viewers, a new playbook Amid the pandemic, the big-game experience will look and feel different â and matter more By Don Aucoin Globe Staff,Updated January 28, 2021, 2:54 p.m. Email to a Friend Social distancing and empty seats at a Tampa Bay Buccaneers game in December offer a hint of what's to come on Super Bowl Sunday, when only 22,000 fans will be allowed into Raymond James Stadium.Jason Behnken/Associated Press With its marriage of sports and spectacle, the Super Bowl has been a fixture in American life for more than half a century, a cultural and commercial behemoth that doubles as a symbol of unchanging tradition.