By Reuters Staff 1 Min Read FILE PHOTO: Telecom Italia new logo is seen at the headquarter in Rozzano neighbourhood of Milan, Italy, May 25, 2016. REUTERS/Stefano Rellandini/File Photo MILAN (Reuters) - Former Google executive Carlo d’Asaro Biondo has been appointed as Chief executive officer of Telecom Italia’s (TIM) newly-created cloud unit Noovle, Italy’s biggest phone group said on Monday. The creation of the new company is part of the former phone monopoly’s strategy to boost and diversify its revenues, providing services to businesses and state-controlled offices looking to improve their digital reach. D’Asaro Biondo, who has been Google’s president for EMEA partnerships, joined the former phone monopoly last year after TIM struck a deal with the tech giant to expand its cloud business in the country.