iTWire Wednesday, 26 May 2021 19:42 Former OPR Agency COO Unveils New Agency – Pratar Shares Pratar. It's a Swedish word that means to speak, to talk, to communicate, and it's a very apt name for a communications company, headed by former OPR Agency COO and MD of Howorth, Graham White, who has launched his own agency specialising in communication services for technology brands and start-ups. After completing his 20+ year tenure at OPR towards the end of last year, Graham White has wasted no time getting his new agency off the ground, with ten clients signed up. “With more than 25 years’ experience in communication and reputation management for many of the world’s most innovative technology brands, including many start-ups, it made sense to remain focused in a sector that still inspires me,” said White.