Forward Momentum in the APAC Region: The Reinvention of Social Context Sharon Soh, Head of Integrated Strategy & Marketing at UM, APAC, highlights the growth of the region in part 4 of a 4-part series. Credit: Pixabay via Pexels.com It is well known that APAC consumers are “super-connected”, spending much of their time on their smartphones and social media. In the past year, social media usage in the region has surged even further as consumers retreated into their homes and turned to Facebook, Instagram, or other platforms to not only stay connected with family and friends, but to read news, shop, and play games as well.