Four Pees, a Belgium-based international software distributor, has announced its new branding and mission in line with expanding its services to supplying and integrating technologies for resellers and end-users. The new corporate repositioning and rebranding feature a new website, new logo, and new mission: ‘Feel the good flow,’ allowing Four Pees to externalize its revamped expansion strategy. Four Pees has several years of experience as a specialist software distributor; however, a software package also needs to be integrated into an existing environment. That requires specific knowledge about graphic production as well as specialist IT knowledge and training. ‘Up until recently, we mainly focused on the international distribution of software products via local resellers,’ commented Tom Peire, CEO at Four Pees. ‘But because of the diminished focus on and knowledge of specific software among resellers and end-users, we felt an increasing need to offer total solutions based on a combination of products and services. After all, these days, it’s more important than ever for companies to use lean production techniques in the various subsegments of the printing industry.