1938: The first waterproof mascara is invented 1960: The first "modern" mascara is created, utilizing brush-in-tube packaging 1988: The first clear mascara is launched 1995: Blinc launches the first tube forming mascara, offering ultra-longwear hold and effortless removal 2000s - 2010s: Many lengthening, volumizing and thickening mascaras hit the market 2021: The "perfect" mascara is achieved with Blinc's UltraVolume Tubing formulation To watch a brief overview of the history, click here. By solving the mystery of how to leverage incredible volume and length, ultra-longwear and effortless removal with sustainable packaging and a clean formula, Blinc is creating a new, ethical standard for mascara 104 years after its creation.