The Australian government has secured close to 54 million doses of the AstraZeneca vaccine, as well as 20 million doses of the Pfizer-BioNTech vaccine. This is more than enough coronavirus vaccines for the entire population — and then some. But with vaccine hesitancy on the rise in Australia, questions remain over what methods the government will use to persuade enough people to get the jab. According to a recent study, only three out of five Australians said they are willing to receive the vaccine. However, at least four out of five are needed to ensure herd immunity. In order to create a sense of urgency among Australians and build trust and confidence in the vaccine, the government may need to look beyond its own public communications campaign to the power of influencers.