From Lombardi to Ferrell: Previewing the Super Bowl Ads SHARE MILWAUKEE — From Will Ferrell taking issue with Norway to an expression-changing Jason Alexander sweatshirt which definitely needs to get washed, marketing firms have begun to post this Sunday's Super Bowl ads online. "Every year, it becomes the one place on the planet where the most people gather, the most eyeballs are centered on that game," Brian Bennett, president of Milwaukee-based Stir Advertising and Integrated Messaging, told Spectrum News 1. "It's the largest audience in the history of the world and if you want to get a message out, that is definitely the place to do it."