The history of storytelling dates back thousands of years with some of the earliest narrative found on African rock art. Have you ever had your virtual hand up in an online meeting, ready to make a brilliant suggestion or ask a pertinent question? As time ticks away and a cacophony of voices drown out your chance to shine, you eventually concede to those who are louder and more persistent. In this scenario, you, my overlooked friend, are your brand. With a bevy of voices jostling for attention in the digital space, how do you get your brand to speak loud enough for your audience to hear you, and most importantly, take action? Or will big brash budgets always win?