Game, set and match? Wimbledon's iconic strawberries and cream under threat unless urgent action taken, experts warn Sacha Clayton Don’t expect to celebrate Britain’s next winner at Wimbledon with home-grown strawberries and cream, experts have warned. Andy Murray ended a 77-year wait for a home men’s winner at SW19 in 2013 and you need to go back to 1977 for Virginia Wade’s success in the women’s event. And what could become just as rare as British success at the All England Club is British strawberries, 150,000 servings of which will be consumed by tennis fans during the next fortnight.