This promoted content is produced by a member of The Drum Network. The Drum Network is a paid-for membership product which allows agencies to share their news, opinion and insights with The Drum's audience. Find out more on The Drum Network homepage. With unprecedented circumstances emanating from the ongoing global pandemic, we have probably got to the point when it’s finally fair to conclude that marketers across industries have already adjusted to the new normal. Due to prolonged lockdowns imposed by governments around the world, people continue to stay at home en masse, having to come up with ways to unwind, relieve stress, and connect with their family and friends. As more diverse groups flock to video gaming and discover a never-ceasing joy in hanging out on the virtual islands in Animal Crossing, gaming and esports present a plethora of opportunities for advertisers who have appeared to be on the lookout for new channels to reach their target audience. However, do brands really understand who their gaming audience is?