Chipotle CMO Chris Brandt Chipotle These changes will likely outlast the pandemic, said Chipotle CMO Chris Brandt. "The days of extravagant production shoots are numbered as the content being produced by smaller crews in an intimate setting is connecting as well or better with consumers today," said Brandt. "I love the flexibility this provides and the opportunity to do more experimentation and be more real time." Chipotle also built a new production studio at its headquarters in Newport Beach, Calif., for the same purpose, and used it for commercials like those touting new items like cauliflower rice. "The cultivate studio has not only enabled us to continue production during the pandemic, but do it more economically than we could anywhere else," Brandt said.