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Top News In பக் மார்க் ப்ரிசர்ட் Today - Breaking & Trending Today

MediaCom merges data and creativity under a new division

MediaCom’s global chief of creative transformation Stef Calcraft
MediaCom has launched a new division, dubbed MediaCom Creative Systems, to unite its media and creative teams under a single integrated division.
What has precipitated the reorganization?
The case for better integration of media and creative teams has become common wisdom among clients and agencies, with businesses such as P&G and BT throwing out traditional silo models in favor of integration of data, execution, creative and content.
In the vanguard of this dawning realization has been P&G’s Marc Pritchard, who has been outspoken in his calls for the complex agglomeration of roles accumulated within agencies to be swept away in favor of a simplified structure. ....

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Events

Events
4 days ago
The One Club for Creativity has released the schedule and theme for its Virtual Creative Week 2021, and it will focus on a global audience, with content for and by [.]
And it s also looking to foster a more sustainable agriculture via its Sunshine for All efforts.
April 8, 2021
But it did spark reflections on what s gained and lost by spending another year socially distant from the Croisette.
April 6, 2021
P&G’s Marc Pritchard and the U.N.’s Maher Nasser discuss the current state of sustainability and DEI.
March 5, 2021
Google s market-leading browser Chrome, which is used by more than 60% of web users, has chosen not to support alternate identifiers that help marketers target customers. ....

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Does Google plan to FLoC us all?

Does Google plan to FLoC us all?
independent.ie - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from independent.ie Daily Mail and Mail on Sunday newspapers.

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Awards Wrap: FoxP2 no. 1 medium agency in Loeries Official Rankings, P&G's Marc Pritchard WFA's global marketer of the year

FoxP2 ranks as Number 1 agency two years running
Grant Jacobsen
For the second year in a row, FoxP2 has been ranked as South Africa’s most creative agency on the medium-sized agency list, according to the Loeries Official Rankings 2020.
In addition, it ranked 4
th on the Overall Ranking by Agency – South Africa list and 6
th on the Overall Africa & The Middle East list, while dentsu Africa ranked 6
th on the Overall Regional Agency Group list, and client First for Women ranked 6
th on the Overall Ranking by Brand list.
According to creative partner and MD Grant Jacobsen, since it opened doors 15 years ago, FoxP2 has consistently set the benchmark for breakthrough and effective creativity, and has rarely been out of the agency Top 10 rankings since 2005. ....

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The advice CMOs from Burger King, Barbie & more would give their younger selves

By Rebecca Stewart-25 January 2021 13:00pm
From listening more to having fun - the world s top CMOs offer advice to their younger selves
Listen more , seek out laughter and fun and focus on being useful – these are among the words of advice some of the world s leading chief marketers officers including P&G s Marc Pritchard, Mars Jane Wakely and Burger King s Fernando Machado tell us they would offer up to their younger selves if they could turn back the years.
If there was ever a year when it would have been ideal to hop into the DeLorean and change the path of history then 2020 would have been it. Alas, dreams of Doc Brown and going all Back to the Future feel a bit futile as we look ahead to 2021. ....

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