Does Google's FLoC alternative to third-party cookies make sense?
If the battery of addressability alternatives becomes too confusing, will contextual advertising resurge? Kim Davis on February 8, 2021 at 3:39 pm More It’s common knowledge that Google Chrome will deprecate third-party cookies in the near future — likely in 2022. Possible alternatives to preserve addressability are being floated, among them initiatives springing from Chrome’s Privacy Sandbox. But are these alternatives, and the many others being proposed by adtech and data vendors, compelling to marketers? To make sense of Federated Learning of Cohorts, or FLoC (and Fledge and ...
Source: martechtoday.com