General Motors Customers Are As Loyal As They Get: Report Photo: Scott Olson (Getty Images) Where I grew up in rural Michigan, there were two big debates: Michigan vs. Michigan State, and Ford vs. General Motors. People were willing to fight to the death to defend their favorite college football team or their car company of choice. And it turn out GM fans are as loyal as they get. Advertisement IHS Markit, a company that collects and analyzes data from tons of different fields, conducts a yearly Automotive Loyalty Awards program. Basically, it’s a little award given to the company that has the most loyal customers, since that