Get creative with your waste to help the environment Businesses, community organisations and social enterprises can take steps to make better use of materials rather than chucking them away without thinking Updated Advertorial The video will auto-play soon8Cancel Play now Organisations in the Liverpool City Region are being urged to show some imagination when it comes to dealing with waste. Businesses, community groups, social enterprises and other organisations are being challenged to help deliver what may appear to be the biggest of asks - zero waste. Merseyside Recycling and Waste Authority (MRWA) and its recycling contractor Veolia aim to encourage a proactive approach towards an issue which grows in importance by the year.