Giffgaff goes AWS to drive operational transformation UK mobile virtual network operator selects Amazon cloud as part of plan to accelerate innovation and enhance new services Share this item with your network: By Published: 14 Dec 2020 12:47 UK mobile virtual network operator (MVNO) Giffgaff, which runs on the O2 network, has selected Amazon Web Services (AWS) to base all its technology infrastructure and application development, becoming the first MVNO in Europe to go all-in on the AWS cloud. In the deployment, Giffgaff will use more than 60 AWS services, including compute, analytics, storage, databases, containers and machine learning. The company says it will aim to analyse and understand better in real time which services its members are using, what new services they want and then quickly enhance and introduce new services. By the end of 2020, it will migrate its remaining applications and databases from its existing on-premise datacentre to AWS.