Glossier taps L'Oréal exec for VP of brand

Dive Brief:
As Glossier looks to further its growth, the DTC brand has named a new vice president of brand, Kleo Mack, according to a blog post by Senior Vice President of Marketing Ali Weiss. Mack will start April 19, and arrives from beauty powerhouse L'Oréal.
Mack will be responsible for growing Glossier's brand globally, including overseeing brand marketing and strategy, as well as consumer insights and social media teams.
Prior to Glossier, Mack led company-wide marketing strategies as vice president of Corporate Strategic Marketing at L'Oréal, and also helped IT Cosmetics launch in Europe and held marketing roles at Tarte Cosmetics and Pureology.

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