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Glossier taps L'Oréal exec for VP of brand


Dive Brief:
As Glossier looks to further its growth, the DTC brand has named a new vice president of brand, Kleo Mack, according to a blog post by Senior Vice President of Marketing Ali Weiss. Mack will start April 19, and arrives from beauty powerhouse L Oréal.
Mack will be responsible for growing Glossier s brand globally, including overseeing brand marketing and strategy, as well as consumer insights and social media teams.
Prior to Glossier, Mack led company-wide marketing strategies as vice president of Corporate Strategic Marketing at L Oréal, and also helped IT Cosmetics launch in Europe and held marketing roles at Tarte Cosmetics and Pureology. ....

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