Google Ads Rolls out Lead Form Extensions Directly in the SERPs & This Week’s Digital Marketing News [PODCAST] The Marketing O’Clock team checks out Google Ads’ updated lead form extension, gives the lowdown on Google’s passage-based ranking going live, and more! Bio 204 Advertisement Continue Reading Below If you are unable to listen on Spotify, check out the video version of this week’s episode on the Search Engine Journal YouTube channel. Advertisement Continue Reading Below This action allows the user to fill out the lead form without having to click to the advertiser’s website, never having to leave Google.