Greater Consumer Choice- the Key to Unleashing India's Growth Potential ANI | Updated: Dec 18, 2020 15:37 IST Mumbai (Maharashtra) [India], December 18 (ANI/ BusinessWire India): As India looks to claw out of the vice-like grip of the Covid-19 pandemic, multifarious stakeholders are looking at ways in which the economic despondency that followed the contagion can be dispelled. As the country ruminates on how to kick-start an economic recovery buoyed by positive indications such as pent-up demand, revised rating from international agencies, and new policies such as the PLI scheme. Amidst this India's true growth potential there is a need to create a better buyer's market by offering more choice for consumers. Centre staging this critical issue, The Economic Times today held The Conference Series for Consumer Freedom, with the aim to highlight the importance of consumer choices while protecting customers in a largely digital era of merchandising. The platform brought thought leaders, think tanks, policymakers and decision-makers discuss and deliberate the long-term view to assess the socio-economic impact of legislations to regulate and not just ban different products in the free-market.