Share Kemp Gallineau, president and CEO of Groups360, talks about why hoteliers need tools to simplify and automate their processes, now more than ever. TD: How is the GroupSync platform helping hoteliers maximise revenue from their meetings, events and group business? KG: Groups360’s number one priority is to bring transparency, simplicity, and objectivity to group bookings for both hoteliers and meeting planners. We’ve spent seven years building solutions for both suppliers and planners to fulfil this goal, and that’s where we have been directing our energy during the pandemic while business was down. GroupSync is a comprehensive software-as-service platform that enables suppliers to distribute inventory, engage with planners, and optimise group revenue.