Growth marketing amid the pandemic: An interview with Right Side Up’s Tyler Elliston Growth marketers are busy today helping all sorts of startups take advantage of the market boom, but it has been a hard journey through the pandemic. We caught up with Tyler Elliston, founder of growth marketing firm Right Side Up and occasional contributor at TechCrunch, about his experiences and what he’s seeing now. Keep reading for more from Tyler about maintaining focus and resources on the right kind of growth, even when the markets are rollicking. It’s been a while since we last spoke with you. How have the trends in growth marketing shifted between the beginning of the pandemic and now, as we begin to exit lockdowns?