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A short note from TechCrunch to start, namely that it's the last few hours to get an early-bird pass to TC Early Stage 2021: Marketing & Fundraising, coming in early July. Microsoft thinks it can get cloud gaming to work: Microsoft has big plans to make cloud gaming more than whatever is left of Stadia today. Per TechCrunch, the company is preparing to “launch a dedicated device for game streaming” and wants to integrate related tech into TVs. ....
Growth marketing amid the pandemic: An interview with Right Side Up’s Tyler Elliston Growth marketers are busy today helping all sorts of startups take advantage of the market boom, but it has been a hard journey through the pandemic. We caught up with Tyler Elliston, founder of growth marketing firm Right Side Up and occasional contributor at TechCrunch, about his experiences and what he’s seeing now. Keep reading for more from Tyler about maintaining focus and resources on the right kind of growth, even when the markets are rollicking. It’s been a while since we last spoke with you. How have the trends in growth marketing shifted between the beginning of the pandemic and now, as we begin to exit lockdowns? ....
Growth marketers are busy today helping all sorts of startups take advantage of the market boom, but it has been a hard journey through the pandemic. It’s part of our new initiative to find the best growth marketers for startups based on founder recommendations. How have the trends in growth marketing shifted between the beginning of the pandemic and now, as we begin to exit lockdowns? ....