Gucci x TNF Invites the Art World to Reconsider Itself Gucci x TNF Invites the Art World to Reconsider Itself Gucci and The North Face have released a new campaign titled "Pioneers of the Past" to highlight the monogram puffer, chainlink bucket hat, and knitted beanie from their new collaboration. The semi-abstract images celebrate four individuals who are rethinking and recalibrating how Black images are presented in fine and contemporary art spaces. For this campaign, Gucci partnered with A Vibe Called Tech, a UK-based initiative founded by Charlene Prempeh, which has worked with Gucci before for a series documenting Ghanian culture, gender fluidity, and the Jackie 1961 bag.