Understanding how Netizens turned into influencers overnight to save lives. 11 Jul, 2021 - 12:48 PM IST | By Jankana Kaul New Delhi: Before 2020, if any individual ever put a requirement about a hospital or medicines on their social media timeline, the only people to respond to those posts would be their friends and professional relations. It was highly unlikely if an unknown (or unconnected) individual jumped in to respond or help. However, the second wave of Covid-19 broke this myth. When someone posted an SOS message, the entire community, irrespective of whether they were connected or not, jumped in to help them. Within minutes, the seeker had the list of hospitals to dial in, vendors for an oxygen cylinder, masks, sanitisers, vials, doctors, and home remedies.