620 Views The iconic Irish brewer, Guinness has joined forces with the UK pastry brand, Ginsters to launch a new Ginsters Smoky Steak and Guinness slice. In a deal brokered by Beanstalk, the premium recipe has been developed by the Cornish born, award-winning head chef, Chris Eden – a longstanding Ginster chef partner – helping the pair innovate in the savoury slices category. According to Ginsters, the new launch is ‘set to widen appeal among valuable post family shoppers who account for two thirds of all category spend.’ The slice combines 100 per cent British farmed beef with potato, carrot, onion, swede, leek, chestnut mushrooms, black treacle, garlic and a measure of world-famous Guinness. Brought together in a rich gravy and infused with smoked salt, the filling is then wrapped in Ginsters’ hallmark 80- layer light, puff pastry to finish.