Gymshark Stays Ahead of the Competition with Centric PLM Sportswear giant increases productivity and streamlines communications with smooth remote PLM implementation in the midst of a global pandemic CAMPBELL, Calif., Feb. 23, 2021 /PRNewswire/ -- Leading UK fitness apparel and accessories brand Gymshark successfully implemented Centric Software 's Product Lifestyle Management (PLM) system 100% remotely during a national lockdown. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source and sell products such as apparel, footwear, sporting goods, furniture, home décor, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals. Founded in Birmingham in 2012 by then-teenager Ben Francis and a group of his high-school friends, Gymshark has developed from a small screen-printing operation, to one of the fastest-growing and most recognisable brands in fitness. Selling directly to customers via 15 international online stores, the company currently has over 4 million customers in over 180 countries, and its social media content reaches an audience of over 12.5M.