There’s a re-branding going on in Hackensack for the new year, but I’m not sure if the new nickname sounds as good as they think it does: “The Sack.” The marketing push is coming from the Hackensack Main Street Business Alliance, and according to its website, “The promise of a new day in Downtown Hackensack is emerging and THE SACK is on the verge of a revival. An incredible opportunity for new businesses or those considering relocation. Luxury apartments are ascending and the population boom will drive success for retail, trendy new restaurants, and nightlife. All of this is happening only 15 minutes from New York City. Don’t be late to the party! Get to THE SACK. Hackensack is on the RISE.”