Half of Consumers Consider a Company's Website Design Crucial to Their Opinion of that Brand Fifty percent of consumers believe that a company website's design is important to the success of their overall brand. Businesses should update their website designs frequently to keep up with changing customer expectations and give a positive first impression for first-time visitors. News provided by Share this article Share this article WASHINGTON, April 22, 2021 /PRNewswire/ -- Half of consumers (50%) state that their impression of a brand is dependent on the design of the company's website, according to a new report from Top Design Firms, a directory of digital and creative agencies.