HAMLEYS is to open its first ever store in the south coast in a Southampton shopping centre. The world’s oldest and largest multinational toy retailer has announced today that they new store is to open in Westquay this month. Set to open in mid-May, Hamleys’ new 18,000 sq ft store is located on level three by Next and Paperchase. As well as creating ten new jobs for the area, the location promises to transport customers to a world of theatre and fun. Across the store, children will have their pick from a wide range of top brands, from the iconic Hamleys bears to super speed racing cars, Barbie and LOL dolls, plus all the classic family favourites.